Do something good for our earth! Sustainable packaging

In recent years there has been increased awareness of environmental issue in packaging design. Many companies have acknowledged that by putting the green awareness into practice is an important marketing strategy which can give the consumer a positive corporate image. Over the years, green packaging design has become a trend and brought significant impact on making the product environmentally friendly through choosing sustainable materials.

















According to Designing Sustainable Packaging (2009), the US Environment
Protection Agency suggests the following principles to create more sustainable
packaging systems.

- Eliminating toxic constituents
- Using less material
- Making packaging more reusable
- Using more recycled content
- Making packaging more readily recyclable



PCF (post-consumer fiber)

The Post-Consumer Fiber Paper Cup is made by recycled paper and helps Starbucks
serve products in an environmentally sustainable choice of packaging. The
higher the percentage of post-consumer fiber content, the more natural resources
can be reserved. According to UCLA Sustainability, every 40 cases of 100% post
consumer fiber paper saves the equivalent of the following:
• 24 trees 40 feet in height
• 7,000 gallons of water
• 4,100 kilowatt hours of electricity
• 60 pounds of air pollution

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SUSTAINABLE PRODUCT AND PACKAGING DESIGN FOUNDATIONS
EARTH DAY PACKAGING